Turning Casual Cyclists into Loyal Members: My Cyclistic Capstone Case Study

This month, I wrapped up my Google Data Analytics Certificate capstone project by diving into Chicago’s Cyclistic bike-share data. As a storyteller, I wanted to understand how casual riders and annual members use the service—and how Cyclistic could convert more of those one-time cyclists into year-round subscribers.

The Big Question: How do annual members and casual riders use Cyclistic bikes differently—and what can we do with those insights?